1. A local council needs to make changes to something that will have a significant community impact. We need to communicate clearly to the community to achieve understanding, buy-in or acceptance. However, councillors or other stakeholders are concerned that the community, powerful stakeholders or the media will react badly.
2. A state or local government team is doing a project and needs community and stakeholder input. The challenge is how to communicate as clearly as possible, maximise audience understanding and defuse resistance or opposition to the project. In addition, project owners want to gather valuable input from the stakeholders and community to improve the project and get social license or acceptance.
3. State or local government need to communicate with and engage with stakeholders to mitigate a community-wide problem. The challenge is to find common ground with the stakeholders and to take positive steps to effect change. In addition, state or local government want to gather valuable ideas from stakeholders about what steps to take to make positive changes for themselves and the environment
The common challenge in each of these situations is to communicate to those impacted by the changes in a way that proactively manages stakeholder involvement and positive change, overcoming resistance, or opposition.
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