Create. Convey. Convince.

Book a StoryFrame training session now

Key messages are the essential way to communicate your project’s values and ideas to your audience. Bite-sized key messaging makes your points easy to hear, understand, remember, and act on.

So, how do you create messages that convince your audience to act? 

StoryFrame key message training lays out everything you need to become consistently effective at creating evidence-based key messages to convey and convince. 

It’s time to educate and inspire your audience via compelling, evidence-based key messaging, and we are here to help. 

If you do the work, the payoff is huge. Ready to take your communication skills to a new level?

You will learn

✓ What key messages are, and why you need them

✓ How key messaging differs (and is more effective) than ChatGPT and other AI generated content

✓ How to prepare, write and apply key messages across communication channels (web, newsletter, social media and more…)

✓ Barriers to using key messages and how to break through them.

Course content

  1. What makes a message “key”
  2. Context scanning
  3. Impact assessment
  4. Key message framing ‘how to’
  5. Key message design samples
  6. Practice (makes perfect) using your own project
  7. Barriers + how to break through them
  8. Sharing insights and wrap up

*Participants receive a package of 3 key message template tools for lifetime use.

StoryFrame – part of our signature COMMUNIGAGEMENT delivery

COMMUNIGAGEMENT is a framework of story framing, engagement and change that facilitates mutual understanding, shared goals, and commitment to action between government and communities.

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